•••• Focus groups - “live sessions” with a moderated discussion at a specific time ••
•••• Bulletin boards - inviting participants to post responses over a number of days
Some typical applications include-:
•••• In depth exploration on the issues behind quantitative hard data.
•••• Insight on what drives customer behaviour
•••• Customer feedback on service delivery and new ideas.
•••• Evaluation of new propositions and creative concepts.
•••• Internal discussion between management and staff in different locations.
•••• Client forums to explore industry issues.
•••• Website evaluation; expert analysis and useability.
e-groups are faster, cheaper and provide greater insight than traditional research
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