At BiA Research we have pioneered the use of online focus groups and market research communities which can operate:
•••• Focus groups - “live sessions” with a moderated discussion at a specific time ••
•••• Bulletin boards - inviting participants to post responses over a number of days
•••• Online MROC - market research communities which give real time access to customer
•••• feedback covering Focus Groups, Bulletin Boards, Online dairies and surveys.
Some typical applications include:
•••• In depth exploration on the issues behind quantitative hard data.
•••• Insight on what drives customer behaviour
•••• Customer feedback on service delivery and new ideas
•••• Evaluation of new propositions and creative concepts
•••• Internal discussion between management and staff in different locations
•••• Client forums to explore industry issues
•••• Website evaluation; expert analysis and usability incl Treetesting and card sorting.
e-groups are faster, cheaper and provide greater insight than traditional research
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